صبحى السيد
21-10-2007, 12:27 PM
hi
pharmaceutical markting diploma approved by Cambridge Training College Britain
ALEX PHARM
Our advanced diploma in PHARMACEUTICAL MARKETING
CONTAIN
1-marketing
-ability to define markting and discussing its core concepts
-differentiating between sales and markting pathwayes in PHARMA INDUSTRY-
UNDERSTANDING"what is marketing mix?"
-Knowing companies,orientations towards markting
-Ability to define markting mangement and understanding the markting plan flow-
Understanding customer relations mangment and strategies
--Defining segmentation,targeting and positioning SWOT&BCG matrix
Understanding different types of markting research-
-Understanding the product life-cycle and different strategies applied to each
2-EFFECTIVE SELLING SKILLS
-Principles of pharmaceutical sales
-Determining customers,needs and buying motives
-CASE STUDIES:Sales-people role and common values
-Exceeding customers,expectations-determining features and benefits
--Adjusting communication style and behaviour to suit different types of customers
Handling difficult types of customers
-Communication skills and its applications in the"Consultative Selling Process"-
Utilizing communication skills to uncover and understand the customer needs-
-CASE STUDIES:Applying the consultative selling process- Applying the communication skills to understand customers needs and requirements
-Customer personalized product presentation
3-ADVERTISING ANDPROMOTION
? What is advertising-
-Why advertise?
-Advertising strategy?
-Why do we need it?
-Advertising fundmentals
-Principles of print advertising
-The A B C of great print advertising
-Consumer products and emotional needs
-Research techniques
-Selling idea
-Selling line
COURSE OBJECTIVES
Improve the theoretical and practical knowledge of the participants in the medical products management and development field
THIS COURSE IS APPROVED BY CAMBRIDGE TRAINING COLLEGE BRITAIN
DURATION:40HRS LECTURES
ALEX PHARM -SOLE AGENT IN EGYPT
MOBILE :0122282642 DR\REFAT SOLIMAN
MOBILE:0105146693 MR /MOSTAFA
VISIT: http://www.ctcbritain.com/ CHOOSE APPROVED CENTERS-CLICK
EGYPT ALEX PHARM-THEN SEE TRAINER CV
OUTSIDE CAIRO AND ALEXANDRIA NUMBER OF PARTICIPANTS DO NOT LESS THAN 15
CV TRAINER
http://www.ctcbritain.com/alexpharm/drsamir.php
http://www.ctcbritain.com/alexpharm/dribrahim.php
pharmaceutical markting diploma approved by Cambridge Training College Britain
ALEX PHARM
Our advanced diploma in PHARMACEUTICAL MARKETING
CONTAIN
1-marketing
-ability to define markting and discussing its core concepts
-differentiating between sales and markting pathwayes in PHARMA INDUSTRY-
UNDERSTANDING"what is marketing mix?"
-Knowing companies,orientations towards markting
-Ability to define markting mangement and understanding the markting plan flow-
Understanding customer relations mangment and strategies
--Defining segmentation,targeting and positioning SWOT&BCG matrix
Understanding different types of markting research-
-Understanding the product life-cycle and different strategies applied to each
2-EFFECTIVE SELLING SKILLS
-Principles of pharmaceutical sales
-Determining customers,needs and buying motives
-CASE STUDIES:Sales-people role and common values
-Exceeding customers,expectations-determining features and benefits
--Adjusting communication style and behaviour to suit different types of customers
Handling difficult types of customers
-Communication skills and its applications in the"Consultative Selling Process"-
Utilizing communication skills to uncover and understand the customer needs-
-CASE STUDIES:Applying the consultative selling process- Applying the communication skills to understand customers needs and requirements
-Customer personalized product presentation
3-ADVERTISING ANDPROMOTION
? What is advertising-
-Why advertise?
-Advertising strategy?
-Why do we need it?
-Advertising fundmentals
-Principles of print advertising
-The A B C of great print advertising
-Consumer products and emotional needs
-Research techniques
-Selling idea
-Selling line
COURSE OBJECTIVES
Improve the theoretical and practical knowledge of the participants in the medical products management and development field
THIS COURSE IS APPROVED BY CAMBRIDGE TRAINING COLLEGE BRITAIN
DURATION:40HRS LECTURES
ALEX PHARM -SOLE AGENT IN EGYPT
MOBILE :0122282642 DR\REFAT SOLIMAN
MOBILE:0105146693 MR /MOSTAFA
VISIT: http://www.ctcbritain.com/ CHOOSE APPROVED CENTERS-CLICK
EGYPT ALEX PHARM-THEN SEE TRAINER CV
OUTSIDE CAIRO AND ALEXANDRIA NUMBER OF PARTICIPANTS DO NOT LESS THAN 15
CV TRAINER
http://www.ctcbritain.com/alexpharm/drsamir.php
http://www.ctcbritain.com/alexpharm/dribrahim.php